Rhetorical Analysis

Advertisment: http://imageshack.us/photo/my-images/27/pamelaandersonpeta.jpg/sr=1 

In the ad that I chose about PETA, they are appealing to the audience using the rhetorical triangle. In the ad they show that they have done research about the similarities between humans and animals. This logos part of the ad makes the author sound intelligent. The pathos part of this ad is the envy and lust that women feel towards Pamela Anderson. She looks seductive in this ad to show women that by saving the animals they can look this seductive as well as show men that if they seek out vegetarians they will all look this good. The ethos part of this ad is where the author convinces the audience that being a carnivore is morally wrong and that we should all save the animals.
I believe that this ad is strongly advertising the pathos aspect because the first part of the ad that catches the audience's eye is the seductive Pamela Anderson. The ad itself is supposed to be advertising the advantage to being a vegetarian as opposed to a carnivore. I think that the author has done a good job portraying this message because the image is eye catching and makes you think about what the initial image is saying. This causes you, the reader, to read further into the ad and think about the message which is that humans and animals are similar so therefore save the animals and go vegetarian so that everyone knows you care.